Nurture - Petcare

Nurture Brands believes in holistic health, which includes our pet family. We invest in quality pet care products to stay relevant in the evolving consumer landscape. Our pet care portfolio includes Promeal, a leading manufacturer of top brands such as Petleys, Boss, Pro Pet, and Top Cat. We prioritize sustainability, innovation, and wellness promotion in all our efforts, guided by a strong ethical framework and value system.

By strategically grouping businesses into thematic clusters, Nurture Brands aims to maximize its impact and create synergies across its operations, enhancing its overall effectiveness.

Promeal
&
Promeal

Promeal is a leading manufacturer of branded and private label wet pet food in South Africa, with its portfolio including well-known brands such as Boss, Petley’s, Pro Pet, and Top Cat.

The company also provides contract manufacturing services for prominent retail partners, including Pick ‘n Pay, Shoprite Checkers, Woolworths, and Absolute Pets.

With over 25 years of experience, Promeal is dedicated to improving the lives of pets and their owners through the provision of reliable information and quality products. The company’s production facilities focus exclusively on producing high-quality wet cat and dog food, adhering to rigorous standards throughout its operations. Accredited by the British Retail Consortium (BRC), Promeal has established itself as the leading manufacturer by volume within South Africa. Its scientifically formulated pet foods are carefully tested by nutritionists to ensure optimal nutrition for companion animals.

Years Experience

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