Nurture - Petcare

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Nurture Brands views holistic health as central to its strategy, extending this commitment to companion animals. Through Promeal, our portfolio includes leading brands such as Petley’s, Boss, Pro Pet, and Top Cat, ensuring strong representation in the pet nutrition category.
We prioritise science-based, vet-endorsed formulations that align with international standards and consumer demand for quality. Our innovation in wet food strengthens competitiveness while sustainability and ethical practices underpin our operations.
With a focused export drive across Southern Africa and selected global markets, we are creating synergies across businesses, building resilience, and enhancing long-term impact in an evolving and high-growth sector.
Promeal
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Promeal
Promeal is a leading manufacturer of branded and private label wet pet food in South Africa, with its portfolio including well-known brands such as Boss, Petley’s, Pro Pet, and Top Cat.

The company also provides contract manufacturing services for prominent retail partners, including Pick ‘n Pay, Shoprite Checkers, Woolworths, and Absolute Pets.

With over 25 years of experience, Promeal is dedicated to improving the lives of pets and their owners through the provision of reliable information and quality products. The company’s production facilities focus exclusively on producing high-quality wet cat and dog food, adhering to rigorous standards throughout its operations. Accredited by the British Retail Consortium (BRC), Promeal has established itself as the leading manufacturer by volume within South Africa. Its scientifically formulated pet foods are carefully tested by nutritionists to ensure optimal nutrition for companion animals.

Years Experience

Products Lines