Ambitions & Values
Nurture Brands, established by EXEO Capital, provides investors with opportunities to support prominent manufacturers of nutraceutical, dairy, and pet care products in Southern Africa.
At Nurture Brands, we’re dedicated to empowering a healthier world by investing in companies that share our passion for health and wellness. As a subsidiary of EXEO Capital, we’re committed to partnering with innovative manufacturers of nutraceutical, specialised dairy, and pet care products in Southern Africa and select international markets that prioritize sustainability and customer well-being.
In today’s fast-paced world, maintaining balance and equilibrium is more important than ever. That’s why we’re focused on supporting businesses that provide convenient, healthy solutions for consumers. Our investment strategy centers around companies that promote human wellness.
Guided by our values of innovation, sustainability, and integrity, we strive to be a force for positive change in the industries we serve. By clustering our investments into thematic groups, we amplify our impact and foster meaningful connections between our partners.
Our experienced board of directors brings a wealth of knowledge and expertise from the food, nutraceutical and investment sectors, ensuring that our mission is grounded in a deep understanding of the industries we serve. Together, we’re working towards a future where wellness is within reach for all, and we’re proud to be a part of the global movement to inspire wellbeing.
Global Presence
Direct Sales:
United Kingdom, South Africa
New Markets:
Turkey, UAE
Co-manufacturing:
Portugal, Spain, Italy, Bulgaria, Romania, Austria,
Czech Republic, Slovakia
Czech Republic, Slovakia
Distributor:
Canada, Iceland, Sweden, Norway, Germany, Belgium, Lebanon, Egypt, Nigeria, Malaysia, Singapore, New Zealand, Namibia, Botswana, Kenya, Ghana, Zambia, Malawi, Mauritius, Seychelles, Swaziland, Lesotho, Mozambique, Zimbabwe, Somalia, Poland, Dubai, Abu Dhabi, Qatar
Company History
Since 1949, a legacy of excellence has been built across the nutraceutical, specialised dairy, and pet care industries, with a commitment to quality, innovation, and customer well-being. These pioneering companies have earned their places as industry leaders, driven by a passion for delivering exceptional products and services.
Nurture Brands is proud to carry on this legacy, expanding its reach through strategic partnerships and acquisitions in the wellness sector. Our mission is to inspire global wellbeing by innovating for a healthier tomorrow, preserving the heritage of our partner companies, and creating value for all our stakeholders – from customers and colleagues to investors, partners, and the communities we serve.
By nurturing each business in our portfolio with care and dedication, we unlock their full potential, empowering them to make a meaningful impact on the lives of those they touch. Our goal is to harness the collective strength of our partner companies to drive positive change and promote wellbeing, both locally and globally.
Company Timeline
1949
1949
1974
1977
1980
1982
1995
2014
2021
2021
July
Nurture Brands 40% acquisition of the Fairview Cheese Company
2022
October
Nurture Brands 100% acquisition of the Vital Health Foods Group
2023
March
The Fairview Cheese Company 70% acquisition of Mezé Foods
2023
April
Ascendis Consumer Brands Contract Manufacturing Agreement