Ambitions & Values

A singular mission drives Nurture Brands: “ TO INSPIRE BETTER LIVING ”

Humanity and the planet yearn for a new, authentic, sustainable approach to life and business. So do any super-star team members. Good people want to make a difference to humanity and the planet we live on.

We believe that through a very targeted,  strategic investment approach and unwavering support of our teams in the innovative subsidiary companies we invest in, we can empower our customers and employees to lead authentic, healthy,  more fulfilling lives through our products.  To make a small dent in the universe we operate in.

Our Vision

We envision a world where wellness and quality nutrition are accessible to all.  We invest in and support prominent brands and manufacturers in the nutraceutical and specialized dairy industries in Southern Africa (and select International markets) to drive positive change and to deliver our vision.

Our Approach

Our carefully curated portfolio includes market-leading companies with highly recognised brands that stood the test of time, renowned for their commitment to excellence and innovation.

We are more than an investment holding company; we are partners in our group’s progress and collaborate closely with our portfolio companies, providing not just capital but strategic guidance, operational support, and access to the best industry experts through our cost-effective Shared Services model. Most importantly, cohesion in the vision we are striving towards.

We prioritize and institutionalize sustainability, innovation, down-to-earth quality, and wellness in our operations, guided by a robust ethical framework and value system.

Our approach is hands-on and tailored, ensuring that each company and brand realizes its full potential. We believe that every brand needs to operate independently to be efficient, passionate, and world-class at everything they do.

Back on Track

Our Group turned the corner in 2024. We now consistently  demonstrate growth, profitability, cash generation and market leadership, reflecting the success of the implementation of our investment thesis:

“To identify and nurture high-potential branded businesses in a cluster investment strategy.”

Nurture Brands benefits from the guidance of an experienced, dedicated board of directors, collectively possessing over a century of experience in food and investment sectors.

Our Commitment to Innovation

We prioritize companies that are at the forefront of innovation, developing products and services that meet the current and future needs of consumers.

We are embedding and nurturing this innovative approach into the DNA of every Nurture Brands subsidiary.

Focus on Sustainability

Nurture Brands is not only building a highly profitable brand portfolio, but we are cultivating a sustainability movement! Companies that truly “live” sustainability will stand the test of time.