Nutraceuticals - Nurture Brands

Nurture Brands strategically invests in companies that create innovative nutraceutical products and wellness services. Our portfolio evolves in tandem with consumer needs, always prioritising sustainability, innovation, and holistic health. Guided by a robust ethical framework and value system, we aspire to be a catalyst for positive transformation in the Southern African and global nutraceutical, specialised dairy, and pet care industries.

By thoughtfully organising our businesses into thematic clusters, we amplify our impact and foster synergies across our diverse portfolio. Our family of nutraceutical and wellness-focused companies includes Vital Health Foods, Wassen International, Nautilus Pharma, VitaGene and VitaScript.

With a legacy spanning generations, VITAL has been a trusted name in South African households, inspiring healthy living and holistic well-being. Our commitment to excellence and innovation has driven us to create a range of high-quality products that promote balanced living and well-being.

As a leader in the vitamin and health supplement industry, we’ve evolved from a family enterprise in 1947 to a household name synonymous with healthy living. We’re dedicated to providing consumers with accessible and convenient nutritionally rich complementary medicines, supplements, and foods that support overall well-being.

With over seven decades of experience, we continue to prioritize premium quality and safety throughout our manufacturing, packaging, and distribution processes. Our commitment to excellence is reflected in our rigorous sourcing practices, BRC-certified manufacturing facility, and comprehensive Food Safety Management System.

Our team of experts, including chemists, pharmacists, and dietitians, work together to uphold stringent quality controls and ensure the safety and efficacy of every product we offer. Our dedication to craftsmanship and expertise reflects our enduring values and our role in nurturing the well-being of generations of consumers.

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Years Experience

Products

WASSEN brings over four decades of expertise to the vitamins and supplements sector. Headquartered in Hull, UK, the company is renowned for its specialised nutrition offerings. WASSEN presents a meticulously curated product range centered around key ingredients such as minerals and Omega fatty acids, all underpinned by rigorous scientific research.

In 2011, Vital secured a majority interest in WASSEN, enhancing the company’s product portfolio and global presence. Leveraging Vital’s manufacturing prowess, a portion of WASSEN’s soft gelatine capsules are crafted at Vital’s facility in Cape Town, exemplifying the group’s commitment to excellence in production.

Operating as a unified entity, WASSEN encompasses two distinct consumer brands: WASSEN and Efamol. The WASSEN range focuses on mineral micronutrients complemented by select ingredients, recently refined to core products including Magnesium-OK, Magnesium-B, Selenium ACE+D, Co-Enzyme Q10, and a multimineral. Efamol, known as the Essential Fatty Acid Experts, emphasises Omega-6 and Omega-3 fatty acids, with specific formulas supported by extensive research spanning four decades.

The Efamol range, catering to international markets through global distributors, includes products designed to promote healthy brain function, concentration, and skin vitality. This diverse portfolio reflects WASSEN’s commitment to crafting innovative solutions while honouring its rich heritage in nutritional expertise.

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Years of Research

Distributed Countries

Nautilus Pharma has been inspiring wellbeing for over 64 years. With a legacy of crafting premium complementary medicines, health supplements, and nutraceuticals, they’ve established themselves as a trusted partner in the pursuit of wellness.

Guided by their core values of Trust, Quality, Integrity, and Expertise, Nautilus Pharma is committed to upholding the highest standards of quality and ethics in every aspect of their operations. From their in-house laboratory to their rigorous quality control measures, they’re dedicated to creating products that promote wellbeing and inspire healthy living.

Nautilus Pharma holds a licence to manufacture medicines, including category D (CMs), and maintains an active listing in the South African Health Products Regulatory Authority (SAHPRA) online register for category D (CMs) licences with a 3D Product Listing.

Through their advanced production facilities and creative packaging solutions, Nautilus Pharma is revolutionizing personal health empowerment, bringing groundbreaking wellness concepts to fruition for customers in African and international markets.

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Years of
Development
and Manufacturing

Employees

Established in 2017, VitaGene, a distinguished brand within our group, endeavours to provide clients with refined access to professional-grade health and skincare products through a cost-effective approach.

In 2020, the company introduced VitaScript, an innovative virtual dispensary for health and skincare practitioners in South Africa. This advanced platform integrates seamlessly with VitaGene, ensuring clients receive the precise products prescribed by their esteemed practitioners with utmost ease. VitaGene presents a curated selection of professional-grade health and skincare products,meticulously researched and recommended by qualified health practitioners. Complementing its publicly available product ranges, the company’s online emporium enables healthcare professionals to dispense prescribed health and skincare products to their patients. Each product within VitaGene’s offerings has undergone thorough research by their team of experts and is endorsed by respected healthcare professionals.

The field of nutritional supplements, particularly Nutrigenomics, is a scientifically researched and rapidly evolving area. Vitagene remains steadfastly committed to maintaining its position at the forefront of the latest technologies, nutritional advancements, and internationally produced supplements, nurturing its distinctive innovative spirit whilst honouring its heritage.

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Brands

SKU’s

In a short timespan, the Wellvita brand became a trusted partner for consumers and retail in health and wellness.

Alveta offers an extensive range of nutritional supplements to help a more cost-conscious consumers achieve their health goals and live a vibrant life. This is achieved without wavering in our commitment to quality and innovation, This has earned Wellvita the loyalty of consumers and retail partners alike.

Innovation is at the heart of what we do. We continually develop a diverse array of vitamins and supplements grounded in solid scientific research, each formulated to provide optimal strength and dosage for maximum efficacy.

Joining the Nurture Brands Group will enable the brand to accelerate its innovation process and ensure that the team of this fast-growing business gets the much-needed support to continue its very high growth

At Wellvita we are more than just a supplement brand; we see ourselves as your dedicated partner in affordable health, committed to supporting your wellness journey every step of the way.

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Products

Market Leader

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